After a successful launch of its new crackers last week, PARTNERS®, A Tasteful Choice Company, isn’t resting on its laurels. Instead, the bakery brand is building more points of connection with consumers by introducing new packaging to its new Kitchen Baked Naturals® Bakery/Deli products.
“To say our buyers are responding positively to these new snacks and packaging would be an understatement,” said Cara Figgins, President of PARTNERS. “This is truly the most excited we’ve seen them—across the board—about new PARTNERS products in our company’s 28-year history. We believe we’ve hit the target for the new decade with our innovative recipes for these sweet and savory snacks and how we are presenting them.”
The new packaging—clear, display-ready tubs—is helping PARTNERS meet its goal of presenting its products in a fresh, modern, and eye-catching manner, all of which reflects the brand quality and commitment to excellence.
In addition to the tubs, PARTNERS is also introducing new, eye-catching 24-unit displays that will help boldly convey the wholesomeness of the products. According to a press release, the displays are convenient for retailers because they provide a small footprint, optimal height, and are compatible with PARTNERS other brands and products.
PARTNERS latest launches were on display at last week’s Winter Fancy Food Show, proving just how much San Francisco was a hub for the industry’s future.
As we continue to live in that said future, Deli Market News will report on the latest and greatest in deli, dairy, bakery, and specialty foods.