Sure, you’ve had a birthday cake when that special time of year comes around…but what about a nugget cake? Pilgrim’s® is helping consumers put a fun and savory spin on the classic birthday cake, unveiling its newest limited-time offer (LTO): Pilgrim’s Ultimate Nuggets Smash Cake Kit.
“Pilgrim’s is shaking up the smash cake celebration just like we did the chicken nugget game, so only the unexpected will do,” said Chelsea Parker, Senior Director of Brand Marketing at Pilgrim's US. “The Ultimate Nuggets Smash Cake Kit lets parents create a memorable and delicious moment worthy of the ultimate celebration.”
The limited-edition smash cake kit features Pilgrim’s crunchy and juicy Ultimate Nuggets, creamy Idahoan® mashed potatoes to be used as “frosting,” a fun birthday candle, and festive accessories and décor. As a press release noted, the kit also includes step-by-step assembly instructions to make set up a breeze so party guests can get straight to feasting.
This fun new launch comes shortly after Pilgrim’s announced the launch of its new nugget lineup this past June, with an enticing line featuring Pilgrim’s Loaded Nuggets, available in Chicken Pot Pie and Cheesy Jalapeño flavors, and Pilgrim’s Mini Nuggets, available in Zesty Ranch, Buttery, and Original flavors.
The release also shortly follows a strategic rebrand to elevate the Pilgrim’s brand in terms of visibility.
With this limited-edition launch bringing new categories into the birthday party conversation, how will the brand continue to satisfy the demands of consumers? DMN will be here to report.
