We may only be in the first half of March, but it’s never too early to plan ahead for future holidays. Pretzel Pete is keeping an eye out for retailers with their sights set on capturing more holiday sales, as the company announced a new seasonal and limited-edition snack item: Margarita Seasoned Mini Twist Pretzels. The iconic drink already pairs well with salt, so your shoppers will be eager to try it out in a new pretzel vehicle.
“Having weathered a long, hard winter, we are all looking forward to the start of warmer weather and the fun summer holidays,” Karl Brown, President and Founder, commented. “In that fun spirit, we are pleased to introduce our Margarita-seasoned Mini Twists. This pretzel, with its distinctive lime and salt flavor, is as delicious as it is unique. A welcome addition to the Cinco de Mayo festivities and any warm-weather event.”
The family-owned manufacturer takes pride in that all its new items have been developed without compromising Pretzel Pete’s core principles: "no" on artificial flavors, "no" on artificial flavor enhancers like MSG, but “yes” on local ingredients. According to the release, the company’s factory is peanut-free, tree nut-free, and sesame-free, so shoppers will feel a more sense of ease munching on this delicious snack.
Packaged in 6 oz bags, the new item will be available on the company’s site and in select retailers starting the last week of March. The new product is expected to be available only throughout the spring/early summer months of 2022, and it carries an SRP of $3.99.
Keep reading Deli Market News to stay up to date on holiday strategies and promotions.