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Pretzels, Inc. Expands Product Line by Introducing Almond Butter Filled Pretzels

Pretzels, Inc. Expands Product Line by Introducing Almond Butter Filled Pretzels

Thursday, March 25th, 2021

Peanut butter-filled pretzels hold a special place in my family’s snack cupboard. However, if your shoppers are looking for some diversity or alternatives to peanuts, then Pretzels, Inc. has you covered. The snack manufacturer has recently expanded its product line to offer almond butter-filled pretzels, complementing Pretzels' other snack offerings that fulfill consumer demand for pretzel-based snacks that are tasty, satiating, and healthy.

Greg Pearson, Chief Executive Officer, Pretzels, Inc.“We are thrilled to launch our new almond butter-filled pretzel, which exemplifies our commitment to innovation,” said Greg Pearson, Chief Executive Officer. “We continue to develop our exceptional pipeline of differentiated products to serve changing consumer preferences. Innovation is at the heart of everything we do—from our dedicated R&D team, which has doubled in size over the past year, to our state-of-the-art manufacturing facilities and innovation center. We are well-positioned to drive growth in our business and our customers' businesses while reaching consumers with the innovative products that they crave.”

The almond butter-filled pretzel launched under the Harvest Road brand on March 22, 2021, at select Walmart stores nationwide. Pretzels is also partnering with numerous retailers with premium private label offerings of almond butter-filled product.

Pretzels, Inc. recently announced it has expanded its product line to offer almond butter-filled pretzels

As Pretzels invests in its future and the future of its customers, the company noted in its press release it is always pursuing new opportunities for differentiated products through consumer insight research led by its dedicated Marketing team and real-time production trials led by its dedicated staff of food scientists in its newly-built innovation center. Insights leading to the launch of almond butter filled pretzels included:

  • Filled pretzels have seen tremendous popularity over the last several years, growing 17.5 percent on volume in 2020
  • Almond butter is a strong favorite in the nut butter category, growing 18.6 percent on volume versus total nut butter category growth of 8.5 percent in 2020

“Through our consumer insights research, we kept hearing requests for more variety in the pretzel category, and in particular, requests for new types of great-tasting filled pretzels,” Pearson said. “Likewise, our customers were requesting more premium products to increase basket rings. Combining these insights with the over-performance of both filled pretzels and jarred almond butter, it was clear that we could bring high value to customers with this brand new product. We look forward to introducing additional, similarly innovative products to the snack category in the years to come.”

Stick around with Deli Market News as we report on those new and innovative products to come.

Pretzels, Inc.