Publix has recently implemented a new initiative that will significantly help dairy farmers in the state of Florida. The retailer announced that it would be purchasing nearly 43,500 gallons of milk, which it would then directly donate to Feeding America food banks. The initiative only recently kicked off and is expected to run for several weeks.
“As a food retailer, we have the unique opportunity to bridge the gap between the needs of families and farmers impacted by the coronavirus pandemic,” said Publix CEO Todd Jones in a press release. “In this time of uncertainty, we are grateful to be able to help Florida’s […] southeastern dairies and families in our communities.”
As reports flood in that dairy farmers are having to throw away product that cannot be sold—due to school, restaurant, and hotel closures—the retailer felt it was time to extend a hand to suppliers in need.
“We are thrilled about Publix’s initiative to buy additional milk from Southeast Milk for processing and donation to Feeding America member food banks,” said Southeast Milk President Joe Wright. “It’s a win-win for our farmers who are feeling the impact of decreased demand and the families who are in need of nutrient-rich milk during this pandemic.”
These products will be added to the fight for hunger relief, especially as Feeding America projects that roughly 17.1 million additional people will experience food insecurity due to school closures and rising unemployment.
“In addition to providing much needed […] milk to food banks, this initiative provides financial support to farmers during this challenging time,” Jones concluded. “We’re honored to be able to work with these groups and do good together for our communities.”
Deli Market News commends Publix for this endeavor and eagerly awaits news of other retailers stepping up to do the same.