Amazon is most well-known for its e-commerce presence, although the company has continuously shifted its strategy to become a more mainstream retailer. It seems Amazon is now looking toward the foodservice sector, as Eater recently reported that the company has launched a restaurant delivery pilot in Seattle, Washington.
The news source revealed last week that “Amazon is quietly running an ad hoc free restaurant delivery service using drivers and vehicles that are no longer shuttling its corporate employees around.” The service only spans the restaurants that share the same building as Amazon, including eateries like Mamnoon Street and Marination—which Eater noted could be helpful in decreasing costs for restaurant tenants.
In addition to helping restaurant operators, the pilot also provides an opportunity for MV Transportation, the third-party company that drives Amazon employees to their destinations, to expand its own services. Once orders are placed with the restaurants, the pilot then works like other delivery offerings available in the market.
In conclusion, Eater speculated that this move from Amazon will be a “temporary offering for local businesses struggling during the COVID-19 pandemic and, not, say, a precursor to a full-on Grubhub-like app.”
Whether or not that is the case, Deli Market News will be hot on Amazon’s trail as we wait to find out.