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Rich Products Expands Pizza Portfolio; Donna Reeves-Collins Comments

Rich Products Expands Pizza Portfolio; Donna Reeves-Collins Comments

Thursday, March 14th, 2024

A pizza expo certainly sounds like the place I want to be. At the upcoming International Pizza Expo this March 19—21, Rich Products will offer a sneak peek at the expansion of its Italian-style pizza lineup.

Donna Reeves-Collins, Senior Vice President, Pizza and Flatbread Category, Rich Products“At Rich’s, we’re always looking at how we can elevate our pizza offerings, bringing products to market that we know consumers are looking for, while making sure these products are easy for operators to execute at a store level,” said Donna Reeves-Collins, Senior Vice President, Pizza and Flatbread Category.

According to a press release, Rich’s new Authentically Italian pizza portfolio features a variety of distinct products, all with roots tied to Italy.

At the center of the portfolio is Rich’s Italian Pinsa. A Roman-style pizza crust with a unique dough fermentation process, Pinsa has seen a surge across Europe over the past couple of years but is just beginning to gain traction here in North America.

Rich Products expands its pizza portfolio with innovative new additions inspired directly by Italy“Last year, our team traveled to Italy to gather inspiration and expertise that would enhance our portfolio with more authentically Italian products. In Europe, we tasted some of the best pizza we’d ever had and saw the opportunity to bring some of these products and innovation to the U.S. and Canada markets," added Reeves-Collins. "We’re excited today to introduce several new Authentically Italian products that will help pizza operators expand their menus and drive excitement for consumers.”

Rich’s will be providing pizza lovers with an exclusive “first taste” of its new Pinsa at Pizza Expo.

Additionally, Rich’s will feature its Authentically Italian portfolio at the show, which includes:

  • 7” x 11” Oval Pinsa and 12” Round Pinsa
  • 8 oz Pizza Dough Ball made with Double Zero ‘00’ Italian Style Flour
  • 16” Double Zero ‘00’ Italian Style Parbaked Pizza Crust

To see the provider’s entire lineup, you might want to stop by booth #2381 at the International Pizza Expo, taking place on March 19–21 in Las Vegas, Nevada.

For now, Deli Market News will continue to cover the specialty sectors.

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