Embracing the power of stand-out branding at retail, Rumiano Cheese Company has rolled out a new look and modern brand identity. With a revamped logo and redesigned packaging in tow, the family-owned California cheese company is boosting its presence in the dairy case.
“Like the truly remarkable redwood trees of our region, the secret to our strength and longevity is our community and root system that works together to promote a thriving agri-ecosystem. Not only do these trees mitigate the effects of climate change, but they also pass on nutrients and benefits to younger generations,” said Joe Baird, Chief Executive Officer. “It is important to us that our products and packaging convey our brand’s story, mission, and vision for the future. As our customers have evolved, so have we by transitioning to 100 percent organic and committing to carbon neutrality by 2030. A new look and feel were paramount to showcasing this vision.”
To create the new brand assets, Rumiano Cheese Company tapped Solana Beach, California-based brand advisory Purely Righteous Brands to reimagine the logo and packaging design while showcasing the company’s rich history and pioneering spirit, a release explained. The new branding also emphasizes the company’s commitment to the land, animals, and future generations.
The new packaging design features work from Make & Matter in Austin, Texas, and a landscape and cow illustration from artist Kendyll Hillegas. The brand’s new logo features cleaner, more impactful typography and iconography that feels modern and updated with a single-color hue of navy blue. While the font was modified, the ‘R’ in Rumiano pays tribute to its 104-year history. The logo incorporates the iconic Redwood trees of the Pacific Coast region of Northern California, where all of the cheesemaker’s dairies are located.
Rumiano’s award-winning organic dairy products are made from milk supplies sourced from 27 small, family-owned farms in Northern California, many of which have been practicing regenerative farming for years. The company’s newly branded products have already started to roll out at nearly 2,000 grocery and natural foods stores locations across the country, including selective Whole Foods, Costco, Natural Grocers, and Sprouts.
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