Simple done right
Veroni - Authentic Italian charcuterie - 100 Percent Humanly Raised - SFFS Booth number 2719
Sabra® Launches New Sabra Snackers Collabs; Monica Belsito Shares

Sabra® Launches New Sabra Snackers Collabs; Monica Belsito Shares


WHITE PLAINS, NY
Wednesday, May 8th, 2024

Branding is key in securing a purchase. With three brands displayed prominently in one single pack, consumers will be even more inclined to pick up the latest products from Sabra®. The supplier is launching a new collaboration that couples crave-worthy, creamy bold-flavored Sabra hummus with crispy, crunchy Frito Lay chips in single-serving Snackers®.

Monica Belsito, Chief Marketing Officer, Sabra®“We’re thrilled to launch the ultimate snack hack—bringing together a trio of America’s favorite flavors in each delicious new Sabra Snacker,” said Monica Belsito, Chief Marketing Officer. “We like to say your snacks want to snack on Sabra, so we’ve made it super simple for you to enjoy creamy, crunchy, bold flavors in single serve snacks you can take on the go. We can’t wait to get these triple powerhouse brand collaborations into your hands!”

According to a press release, the new Sabra Snackers feature:

  • Sabra Buffalo Hummus made with Frank’s RedHot® & Tostitos® pairs spicy, creamy buffalo hummus with salty, Bite Sized Rounds Tostitos
  • Sabra Hummus with BBQ inspired by Stubb’s® BBQ sauce & Fritos® pairs sweet, spicy, creamy BBQ hummus with crunchy, salty Fritos corn chips

The supplier is launching a new collaboration that couples crave-worthy, creamy bold-flavored Sabra hummus with crispy, crunchy Frito Lay™ chips in single-serving Snackers®Last summer, Sabra launched 6 oz Sabra Buffalo Hummus made with Frank's RedHot, Sabra BBQ Hummus inspired by Stubb's, and Sabra Southwest Hummus, now available nationwide. With this latest launch, Sabra helps hack snack time yet again. Each Snacker offers the perfect pairing of crispy, salty chips for dipping and scooping. Both new varieties are Gluten Free and contain protein and are available in the refrigerated section and online.

Keep reading DMN for more snacking news.

Sabra®
Topics: