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Sabra® Announces Collaboration With Fifth Season; Austin Webb, Moritz Breuninger, and Jannah Jablonowski Share

Sabra® Announces Collaboration With Fifth Season; Austin Webb, Moritz Breuninger, and Jannah Jablonowski Share


WHITE PLAINS, NY
Thursday, December 16th, 2021

Sabra® and Fifth Season are on a mission to make limp lettuces and sad salads a thing of the past as the dynamic duo introduces salad kits featuring creamy, plant-based hummus; guacamole; sustainably farmed greens; and whole grains.

Moritz Breuninger, Senior Director of Brand Marketing, Sabra“Sustainable, fast-to-market innovation is central to Sabra’s growth strategy,” said Moritz Breuninger, Senior Director of Brand Marketing at Sabra. “The produce category is ripe for new ideas and fresh pairings, and Fifth Season is setting standards in produce with AI-powered, local agriculture. We’re proud to collaborate with like-minded innovators to offer great tasting, planet-positive food options for every day.”

The dipping purveyor tapped Fifth Season, a food system pioneer and robotic farming leader, to launch kits with two flavorful varieties, Mediterranean Hummus Salad and Avocado Ranch Salad.

Sabra® and Fifth Season are introducing salad kits featuring creamy, plant-based hummus; guacamole; sustainably farmed greens; and whole grains

Thanks to an end-to-end automated growing, harvesting, and packing system at Fifth Season—which was recently named a FORTUNE Impact 20 company—the salad meal kits will stay crisp for weeks, not days, in the fridge.

Austin Webb, Chief Executive Officer, Fifth Season“Our vision at Fifth Season is to reinvent our food system so that it delivers a whole new sustainable fresh food experience that people crave when in their homes and on the go,” said Fifth Season Chief Executive Officer, Austin Webb. “Sabra products are delicious, plant-based, and better-for-you. In joining forces, we’re maximizing our impact.”

Both the salad kits will be rolling out to Giant Eagle, Kroger, FreshDirect, and Wakefern as well as other Midwest and Mid-Atlantic retailers. The two kit varieties are available in more than 75 stores with additional locations expected to launch in early 2022.

Jannah Jablonowski, Public Relations Specialist, Giant Eagle“We are passionate about presenting Giant Eagle and Market District guests with new and high-quality offerings,” said Jannah Jablonowski, Public Relations Specialist for Giant Eagle. “Salad Kits by Fifth Season featuring Sabra hummus and guacamole are sure to appeal to our guests as a delicious, nutrient-dense meal solution through the busy holiday season and beyond.”

Hummus has been embraced worldwide as a great-tasting and versatile plant-based food, noted the release. Sabra sources chickpeas from the Pacific Northwest and produces its award-winning hummus in Chesterfield County, Virginia, in a facility that has earned both Silver and Gold LEED certification by the U.S. Green Building Council. Sabra’s hero ingredient, the chickpea, is a nitrogen-fixing legume, a soil-enriching crop that leaves the earth nourished after harvest.

Sabra tapped Fifth Season, a food system pioneer and robotic farming leader, to launch kits with two flavorful varieties, Mediterranean Hummus Salad and Avocado Ranch Salad

Fifth Season has a unique growing process that requires up to 95 percent less water and 97 percent less land than conventional farming, enabling the company to conserve resources used to produce food, and its automated farming system delivers on the ultimate in freshness and nutrition year-round.

With powerful partnerships taking place in all things specialty, deli, and dairy, stay tuned as we report on the latest developments in our industry.

Sabra®Fifth Season
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