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Save A Lot Reveals New Plans to Modernize Stores; Kenneth McGrath Shares

Save A Lot Reveals New Plans to Modernize Stores; Kenneth McGrath Shares


ST. LOUIS, MI
Monday, July 12th, 2021

First impressions are everything. Just ask anyone who’s been on a first date! A retail experience is much the same. As shoppers walk through the doors, they want to be wowed. In an effort to do exactly that, Save A Lot has unveiled new plans to modernize its look.

Kenneth McGrath, Chief Executive Officer, Save A Lot“As we continue to focus on becoming the brand of choice for our customers and a go-to source in our local communities, it was important that our logo, stores, and marketing reflected and reinforced our mission of providing quality products at budget-friendly costs that consistently exceed the expectations of our customers,” said Kenneth McGrath, Chief Executive Officer. “This refresh positively supports our efforts to further evolve and gain new shoppers, retain our current shoppers, and increase our basket size. We’re particularly pleased to collaborate and co-invest with so many of our independent retail partners to make this possible."

This initiative comes at a time where Save A Lot is re-upping its commitment to providing value, quality products, and neighborhood support to its local communities.

To launch, Save A Lot is working with its independent license owners to remodel a third of its fleet in 2021, with plans to remodel all 1,000 stores by 2024, according to a press release. The new design offers a contemporary evolution of the brand inspired by feedback from both employees and customers.

Save A Lot has unveiled new plans to modernize its look, re-upping its commitment to providing value, quality products, and neighborhood support to its local communities

When shoppers walk in, they will find a lighter and brighter footprint featuring new décor, creating an enhanced shopping experience. Each store will offer a strong assortment of regional products, including a large variety of localized product brands. This new blueprint will build on the success of the retailer’s recent market-wide upgrades in St. Louis, Denver, and Tampa.

In addition to the revamp across its physical stores, Save A Lot is also aiming to revitalize its brand through the expansion of its digital marketing efforts, including the launch of a 99 Days of Summer campaign between May 31 and September 6. The 99 Days of Summer focuses on providing fun, value-saving digital offers to shoppers, as well as weekly digital coupons and summer sweepstakes prizes.

Save A lot also announced it selected VIA Agency as its marketing agency of record to further bolster its retail presence. The marketing agency will manage creative activations and marketing strategy to play a key role in Save A Lot’s ongoing brand revitalization.

For those waiting in the wings to see what Save A Lot will do next, keep reading us here at Deli Market News.

Save A Lot
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