Il Villaggio - Fresh Mozzarella - Made to order everyday
unearthed - Olives with Chili - Great Balls of Fire - If you love chili, you'll love these olives
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
Sobeys Reveals Plans for Farm Boy Banner's Toronto Takeover

Sobeys Reveals Plans for Farm Boy Banner's Toronto Takeover


TORONTO, ON, CANADA
Thursday, March 14th, 2019

Sobeys’ parent company, Empire Co, is feeling real confident about bringing its Farm Boy banner to the big cities. After acquiring the boutique grocery banner late last year, Empire is looking to broaden Farm Boy’s growth beyond Ontario. In a call with analysts earlier this week, Empire’s President and CEO Michael Medline revealed a Toronto Takeover could be in the cards as the company continues the strong upward momentum of its third quarter fiscal 2019.

Michael Medline, CEO, Empire Company Limited“We’ve never had a weapon like this to go at an area like the [Greater Toronto Area],” Medline said to analysts. “Ontario has historically been our Achilles heel.”

Medline went on to reveal that he believes the company can eventually “blanket” Toronto and its suburbs with Farm Boy stores, if Empire wields its “real estate prowess” correctly, according to a report by the Financial Post. Farm Boy currently operates 28 stores in Ontario, with its Toronto network just unfurling now.

Empire is looking to broaden Farm Boy’s growth beyond Ontario

Earlier this week, Empire announced its financial results from its third quarter of its fiscal 2019 year, ended February 2, 2019, citing strong sales momentum and its third consecutive quarter of tonnage growth. In addition, the company reported the following highlights:

  • $6.24 billion in sales, which is $218 million more than last year
  • Adjusted net earnings of $72.9 million, compared to $89.9 million last year
  • Same-store sales increased by 3.3%
  • 12 FreshCo locations confirmed to open in British Columbia and Manitoba in calendar 2019

“Our execution continued to improve this quarter, building on our run of positive tonnage growth and strong same-store sales across the country. Sales were the strongest we have seen in almost ten years,” Medline said in a press release. “At the same time, the strategic building blocks of our plan continue to fall into place, with momentum on our FreshCo discount expansion plan, very strong performance of our recent Farm Boy acquisition, and on-track development of our e-commerce platform in the Greater Toronto Area.”

Will Farm Boy become the grocery face of Toronto? If Empire and Medline have anything to do with it, it appears to be a yes. Deli Market News will continue to report on all expansion efforts as they relate to deli, dairy, bakery, and specialty foods.

Empire CompanyFarm Boy
Topics:


Il Villaggio - Fresh Mozzarella - Made to order everydayunearthed - Olives with Chili - Great Balls of Fire - If you love chili, you'll love these olivesEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story


We're focused on food, driven by fresh and superior customer service.

Cheese Industry Conference 2019 Seminars Focus on Export Trends, Market Strategies

Grow your business in markets abroad with the help of expert insights on trends and winning sales strategies from 2019 Cheese Industry Conference (CIC) presenters.
View Press Release

WCMA Supports Dairy Industry’s Future Leaders with Scholarships Worth $15,000

Each year, the association shows its support for the dairy industry’s next generation of leaders by announcing the names of this year's recipients.
View Press Release

Eggland’s Best and Life Time Challenge Families to “Plus It Up”

Eggland’s Best (EB), the #1 branded egg in the U.S., is teaming up with the Life Time 60daySM program to encourage families to “plus it up” when it comes to their overall nutrition and wellness.
View Press Release

WCMA Recognizes Contest Leaders with Awards

On Wednesday, March 6, the Wisconsin Cheese Makers Association, host of the 2019 U.S. Championship Cheese Contest, honored Steve Krause, John Jaeggi, and John Umhoefer for their work to support and grow the contest.
View Press Release

WCMA Announces Ideas Showcase Line-Up at 2019 Cheese Industry Conference

Register online at CheeseConference.org through April 8!
View Press Release