The investor behind premium jerky brand KRAVE has once again made a market-shaking move in its latest acquisition. Recently, Sonoma Brands announced that it acquired Chef’s Cut Real Jerky Co.™.
“Our goal is to re-energize the premium segment of the meat snacks category,” said Kevin Murphy, Managing Director of Sonoma Brands, who led the acquisition and will be interim CEO for the combined entity. “Through a focus on product quality and innovation supported by impactful marketing and a thoughtful promotional strategy, we are committed to driving incremental growth for our retail partners while delivering a great product and experience to consumers.”
Sonoma Brands only very recently acquired KRAVE, making this its second acquisition in a scant amount of time.
Chef’s Cut is similarly positioned to help Sonoma Brands develop its meat snacking portfolio, as the company was founded on the mission to create the highest quality jerky on the market. It has built out a roster of products in the years since its inception in 2009, including jerky, meat sticks, and biltong.
“Jon [Sebastiani, Founder and Managing Partner of Sonoma Brands] is a true brand builder who has been at the forefront of this category for years, and we are excited to have Chef’s Cut join Sonoma Brands for this next chapter,” said Bart Adlam, Former CEO of Chef’s Cut, in a press release.
The acquisition, which was closed for an undisclosed amount, is an exciting one in the jerky and snacking sectors.
“We see tremendous opportunity for continued growth in meat snacking and feel fortunate to lead a second wave of the jerky renaissance with both KRAVE and Chef’s Cut at the helm,” said Rusti Porter, Chief Marketing Officer of KRAVE. “It is our belief that Chef’s Cut and KRAVE are complementary brands that engage with different consumers, both the traditional jerky shopper as well as the health and fitness-minded millennial who seeks artisanal flavors and quality ingredients. We are thrilled to grow both brands in tandem here in Sonoma to continue the story we started in 2009 with the launch of KRAVE.”
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