Washington, DC-based company Soupergirl is bringing its plant-based soup and gazpacho to new markets as it inks out several retail deals. In its latest fourth quarter, Soupergirl signed partnerships with Harris Teeter, MOM’s Organic Markets, and Kroger stores throughout the Mid-Atlantic. To help bring these "souper" soups to new horizons, the company also appointed Heather Stouffer as Soupergirl’s new Chief Operating Officer.
“Soupergirl is poised to dominate the fresh soup category,” Stouffer commented. “This unique, values-focused brand is positioned to be the breakout leader in the category and beyond. I’m thrilled to join this female-led powerhouse team as we enter a new phase of growth.”
An entrepreneur and a healthy-foods pioneer, Stouffer joins Soupergirl from Mom Made Foods, where she served as Founder and Chief Executive Officer since 2006. Stouffer has been awarded many industry honors such as Washington Business Journal’s Woman Who Means Business, Top 40 Under 40 awards, and several others.
"Heather is an organic-food visionary with deep experience managing and growing companies. She shares Soupergirl’s mission to change the world, one healthy bowl of soup at a time, and we can’t wait to work with her as Soupergirl expands around the nation,” Soupergirl Chief Executive Officer Sara Polon said.
According to the release, Soupergirl was one of the winners in Kroger’s first Go Fresh & Local Supplier Accelerator program, landing a spot on Kroger’s shelves nationwide.
In addition, Soupergirl is announcing a new partnership with PLNT Burger, the plant-based burger restaurant helmed by celebrity chef Spike Mendelsohn. Starting October 24, Soupergirl’s Creamy Tomato Basil Soup will be paired with PLNT’s unique Grilled Cheese Sandwich and exclusively sold at all PLNT restaurants. A classic combo and only offered for a limited time.
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