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SpartanNash Aligns With Specialty Food Partners to Expand Product Offerings; Bennett Morgan, Alison Steele, and Tony Lee Discuss

SpartanNash Aligns With Specialty Food Partners to Expand Product Offerings; Bennett Morgan, Alison Steele, and Tony Lee Discuss

Monday, April 25th, 2022

Looking to bring new local and specialty products to its shoppers, SpartanNash has formed a new alliance with Specialty Food Partners (SFP). With the partnership, the food solutions titan has also rolled out an inventive online platform called SpartanNash SpecialtyDirect.

Bennett Morgan, Senior Vice President and Chief Merchandising Officer, SpartanNash“It’s our promise to continue bringing the best innovation for our customers as shopping habits evolve,” said SpartanNash Senior Vice President and Chief Merchandising Officer Bennett Morgan. “We’re here to ensure independent grocers have everything they need to respond to their customers’ tastes and preferences, without taking away from their valuable time spent managing their grocery stores, servicing their shoppers, and supporting their in-store team members. As a customer-focused food solutions company, this is just another distribution benefit we can offer our independent customers to deliver on the ingredients for a better life.”

SpartanNash SpecialtyDirect allows the company to enhance its offerings, and empowers its 2,100 independent grocer customers to browse thousands of newly available product options, place orders, and pay consolidated invoices, a press release explained.

SpartanNash partnered with Specialty Food Partners to roll out SpartanNash SpecialtyDirect, bringing new local and specialty products to shoppers

The seamless process is designed to save retailers valuable time and operational resources in product sourcing, especially as grocers continue to face growing demands for unique and local specialty products.

Alison Steele, Owner, Niwot Market“I have already begun ordering products from SpartanNash SpecialtyDirect, and I would recommend it to any store wanting to offer unique items,” said Alison Steele, Owner of Colorado-based Niwot Market, an independent grocery customer of SpartanNash. “I have found some specialty items that I can't procure anywhere else, and I found them easy to order on the website.”

SpartanNash aligned with SFP to update the system and ensure a seamless technology solution. With proper invoice flow, easy ordering, and clearly communicated deliveries, SpartanNash SpecialtyDirect gives the company’s independent grocery customers a competitive advantage by increasing their access to specialty, seasonal, and local items.

Tony Lee, Founder and Chief Executive Officer, Specialty Food Partners“There is a misconception that only large metro areas have the need for trending and specialty grocery products, but that is definitely not the case and has really shifted over the last few years, resulting in broader demand for these products,” said Tony Lee, Founder and Chief Executive Officer of SFP. “SpartanNash is an ideal partner for us because the company’s expansive distribution network to many independent grocery stores across America’s heartland means shoppers don’t have to live in a major city to satisfy their newest flavor exploration or try the latest startup brand.”

How will this innovative platform create new opportunities for SpartanNash’s network of independent grocers? Keep reading Deli Market News to find out.