SpartanNash is joining a growing list of retailers, including Kroger, Price Chopper, and H-E-B, partnering with local foodservice operators. The distributor recently launched an innovative pilot partnership with eight West Michigan restaurants—Anna’s House, Big O’s, Cedar Springs Brewery, City Built Brewery, Donkey Taqueria, Friesian Gastro Pub, Osteria Rossa, and West Side Social—to continue to bring restaurant-quality meals to consumers.
“This is a win-win partnership for West Michiganders and local restaurants hit hard by the COVID-19 pandemic,” said SpartanNash EVP and Chief Merchandising and Marketing Officer, Lori Raya. “Restaurants are bringing team members back to work, while families can enjoy some of their restaurant favorites, discover new ones, and help their local struggling restaurants. Together, we can and will build stronger communities through these local partnerships. For more than 100 years, our company has been headquartered here and a trusted provider of food, medicine, and essential household goods. Supporting our local communities, farmers, and food producers has always been vitally important to us and drives our vision to be a best-in-class company that feels local, where relationships matter.”
Each participating restaurant will create its patrons’ favorite menu items in the form of heat-and-serve meals, which will be sold in the deli sections at select D&W Fresh Market, Family Fare, Forest Hills Foods, and Ada Fresh Market locations. One hundred percent of the proceeds will be provided to the restaurants to help them remain strong during the COVID-19 pandemic, according to a press release.
“Being in the food business, whether a grocery retailer, wholesaler, supplier, or restaurant, we all have something in common: helping create an exceptional experience for the guests we serve,” said Raya. “Now, more than ever, we want to provide not only the financial support to our restaurants, but the emotional connectivity to some of West Michigan’s ‘must have’ menu options.”
In developing the pilot program, SpartanNash’s retail, merchandising, and marketing teams worked quickly to identify a diverse group of local restaurants that could transition to preparing heat-and-serve meals for purchase at the grocery store. SpartanNash’s quality assurance, food safety, legal, IT, and corporate affairs teams provided guidance. West Michigan Tag and Label also came on board to work directly with the restaurants and donate the restaurant-branded and ingredient labeling at no cost as a means of supporting participating local restaurants.
A complete list of restaurant menu items and the locations of the 25 pilot stores can be found at the SpartanNash website.
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