A rebrand is a major undertaking, but when it is successfully done, there is no limit on where it can take the company. SpartanNash is aiming for that limitless space as it continues its already ambitious growth strategy. Recently, SpartanNash bolstered its freight operations, announcing that it has realigned its BRT Indianapolis and Managed Freight Minnesota teams into one organization and rebranded the organization as SpartanNash Logistics.
“We will make a bigger impact working together as one team than we can working as two separate groups,” said President and CEO Tony Sarsam. “As the freight environment continues to become increasingly challenging, building a carrier procurement team is critical to meeting the demands of the industry and advancing our strategic plan to develop a national, agile, and highly efficient distribution network.”
As noted in the company release, the new structure will enable SpartanNash to increase its efficiency by combining resources for carrier procurement, customer pricing, dispatch, and accounting/back office. SpartanNash Logistics will be led by Senior Vice President David Frizzell, who served as President of BRT Indianapolis prior to the rebranding.
With this launch, the now-combined team SpartanNash Logistics will allow the retailer to better serve its 1500-plus corporate-owned retail stores across nine different states, as well as independent and national account customers nationwide, U.S. military commissaries and exchanges, and third-party logistics customers.
This announcement was made soon after several executive shakeups by the retailer. With its leadership team fortified alongside its operations, what other new strategies will soon take place?
Deli Market News will keep an eye on the newswire.