The SpartanNash® grocery store modernization strategy is in full swing. In the latest installment of this strategic blueprint, the retailer has reopened its newly redesigned Family Fare® location in Sparta, Michigan.
“We gained valuable insights from the success of our Holland store concept and have incorporated those into our Sparta location,” said Bennett Morgan, Executive Vice President and Chief Merchandising Officer. “Our goal with this project long-term is to continue listening closely to both our shoppers and associates, evolving and shaping the future of grocery shopping with solutions that truly meet the needs of the communities we serve.”
This Sparta location is the second pilot store in SpartanNash’s effort to deliver on its customer value proposition, providing a shopping experience centered on fresh products, convenience, and value. The refreshed Sparta location integrates innovation while maintaining the neighborhood feel that Family Fare shoppers expect.
Building on the success and insights gathered from its first pilot store in Holland, Michigan, the Sparta remodel further refines key offerings to meet evolving shopper preferences, a press release added.
The Sparta Family Fare showcases a layout designed to highlight popular offerings from the Holland pilot location, including:
Future Family Fare remodels will be informed by insights gleaned from the two pilot locations in Holland and Sparta.
DMN will continue tracking this innovative grocery strategy. Stick around for more updates.
