Move over mixed nuts and potato chips—there’s a new sheriff in the snacking category, and its name is St Pierre. The company recently announced the expansion of its portfolio of products, which includes a brand-new collection of ten individually wrapped, European-inspired, On the Go snacks. According to the press release, 55 percent of consumers snack between meals twice daily. St Pierre’s new line offers a broader range of products than the snacking options consumers have become accustomed to. The new On the Go products help retailers differentiate their offerings and satisfy customer snacking needs, offering a variety of sweet snacks to enjoy throughout the day, whether seeking a waffle for a quick breakfast or a Chocolate Cake Bar as a lunch-time treat.
“We wanted to create a product that appealed to the busy, on-the-go American consumer, but still represented our core brand,” said Paul Baker, Founder. “Our On the Go range includes a combination of St Pierre bestsellers like our Waffles and Crepes as well as new products like the Rocky Road Bar and Chocolate Caramel Shortbread Bar. These products are the perfect complement to a hot cup of coffee or tea, which is why we feel they will do well in the c-store space, especially when merchandised and promoted together.”
The St Pierre On the Go range includes:
Whether merchandising by the register, deli, or promotional endcap, St Pierre’s On the Go products are the perfect solution to drive impulse purchases throughout the store. The shelf-ready packaging makes it easy to merchandise on deli counters and salad bars, while countertop racks can easily complement your coffee display. The company suggests putting a full-size rack at the front of the store to capture customer’s attention as soon as they enter. St Pierre On the Go products have a 28-day ambient shelf life and are shipped frozen to ensure that the freshest products reach your shelves.
Don’t hesitate to take advantage of this diverse line of snacking options! For more releases in the sector, keep reading Deli Market News.