A dynamic development occurred in the foodservice industry as Hero Labs nabbed a partnership with Subway® restaurants to introduce a much-“kneaded” offering. The quick-service restaurant brand will become one of the first in the industry to offer a one-net-carb bread option for guests as part of a new product test in partnership with food tech startup Hero Labs.
“Great bread is part of Subway’s DNA, and the addition of Hero Bread™ to our menu is not only the next evolution of that but also helps more people enjoy their favorite sandwich at Subway,” said Carrie Walsh, Subway’s Chief Marketing Officer. “We look forward to introducing Hero Bread, adding more locations around the country, and offering our guests even more choices.”
With just one gram of net carbohydrates, 0 grams sugar, 12 grams of protein, 26 grams of fiber, and only 100 calories in a six-inch sub roll, Hero Bread sandwich rolls deliver the signature flavor fans love with added nutritional benefits.
To help announce Subway’s new product test, seven-time Super Bowl champion and Hero Labs investor Tom Brady shared a fun clip on social media recently enjoying a Subway sandwich made with Hero Bread. Additionally, Brady poked fun of himself in a series of light-hearted commercials for Subway earlier this year.
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Rolling out in select markets across the country for a limited time, Hero Bread will be gracing menu boards in Savannah, Georgia; Des Moines, Iowa; Colorado Springs, Colorado; and Boise, Idaho.
Subway's test of Hero Bread sandwich in select markets continues the culinary innovation and menu evolution that began with the Eat Fresh Refresh™ in July. According to the release, this multiyear transformation journey will rise to elevate the entire guest experience and will deliver more of what fans love about Subway—better choices and craveable flavor.
As innovations continue proofing, stay tuned with Deli Market News.