One of the movers and shakers in our industry is at it again, and in our own backyard here at Deli Market News nonetheless! Late last month, Sysco took to the stage with a new strategy that resembled big-box stores akin to Costco. With growing success, the foodservice giant has now expanded the pilot, launching another pop-up grocery format here in Sacramento, California.
“As a result of the pandemic, Sysco has rapidly shifted our focus to align our capabilities with the changing needs of our customers and our communities,” stated Cindy Thomson, President of Sysco Sacramento, in a press release. “One way we’re doing this is offering stock-up events benefitting individual consumers.”
To the delight of many, Sysco has expanded its direct-to-the-consumer pop-up format to help give shoppers in the area access to fresh grocery items right here in Sacra-Tomato.
According to Sacramento Business Journal, Sysco will offer a one-day-only food pickup to consumers today at its distribution center.
“This is the first time [Sysco has] ever done this in Sacramento,” stated publicist Patrick Harbison, who is representing Sysco for this event. “We are interested to see how far people will come for this. We expect Sacramento and Elk Grove, but we want to see how many people might come from far away or from the Bay Area.”
Strategic advancements, quick pivots to a company’s game plan, and advancements in technology and vision are true markers of a nimble food-driven company. And Sysco has these goals and aspirations in spades. Keep checking back with Deli Market News as we bring you the latest and greatest in the food industry and beyond!
