Showing support for each other has been more important than ever, with the current events of the world affecting everyone differently, and some drastically. Reaching out a helping hand to its restaurant customers across the U.S., Sysco recently purchased roughly 21,000 gifts cards, which provided a cash flow of more than $525,000.
“At Sysco, we are here to support our customers as they continue to navigate a difficult pandemic environment,” said Executive Vice President of U.S. Foodservice Operations Greg Bertrand. “This initiative enabled us to not only support restaurants in a big way, but also say a well-deserved “thank you” to our operations frontline associates for their ongoing dedication to the foodservice industry and support of our customers.”
Each of these $25 gift cards were given to Sysco’s operations frontline associates in appreciation for their hard work and dedication to the company’s customers, according to the press release.
The campaign was inspired by The National Restaurant Association’s challenge to Sysco and others to join the #StepUpToTheTable campaign, which encouraged food industry executives to support the restaurant industry by buying gift cards and giving them to friends and family over the holidays. Sysco immediately jumped on board in December.
Since the beginning of the pandemic, Sysco has remained an advocate for the restaurant industry, and this latest initiative is one of many that the company has launched in order to support operators. Both of its Restaurants Rising and Foodie Solutions have offered multiple platforms to benefit the foodservice sector.
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