This rich sauce promises to enhance tacos, burritos, nachos, and guacamole with a vibrant spice blend and a subtle kick of heat. TABASCO® Brand introduced its latest innovation, TABASCO Salsa Picante, a new Mexican-style hot sauce designed to elevate Tex-Mex cuisine.
“Innovation has always been a priority for us, and we’ve been experimenting with this style of sauce for a while now,” said Lee Susen, Chief Sales and Marketing Officer at McIlhenny Company, parent company to the TABASCO brand. “We’re inspired by flavors and cuisines from around the world and are thrilled to introduce TABASCO Salsa Picante as our take on a Mexican-style hot sauce, specifically made for one of the most popular hot sauce occasions, Tex-Mex foods.”
According to a press release, TABASCO Salsa Picante leverages McIlhenny Company’s 150 years of expertise in pepper craftsmanship. The bottle is designed for easy drizzling and dipping, catering to the thicker consistency of this salsa, and features red jalapeño peppers, delivering the high-quality experience fans expect from the brand.
TABASCO Salsa Picante, with a suggested retail price of $3.56, is now available at Walmart and Amazon nationwide. The brand will also launch a social media campaign inviting fans to debate on Tex-Mex favorites, from hard-shell versus soft-shell tacos to guacamole preferences.
The company’s first-ever salsa is part of TABASCO Brand’s squeeze format line, which includes other popular flavors such as TABASCO Sriracha Sauce, TABASCO Buffalo Style Sauce, and TABASCO Sweet & Spicy Sauce.
With its new offering, TABASCO Brand continues to provide retailers with a unique product that brings an innovative twist to classic Tex-Mex dishes.
Stay tuned to Deli Market News for more compelling ways to spice up your retail selection.
