It has been said that a great team means everything, and that is what Target is building as the company has announced that Maurice Cooper will step in as the new Senior Vice President of Marketing, reporting to Rick Gomez, the company’s Executive Vice President and Chief Marketing, Digital, and Strategy Officer. He will officially join Target’s ranks on September 14 in his new position.
"Having been a longtime fan of this iconic brand, it's so inspiring to see Target's transformation and leadership in retail, along with its impressive growth, and continued commitment to better serve its guests," said Cooper. "I'm thrilled to join the team and am eager to help Target's marketing bring even more joy and inspiration to all guests."
According to a press release, Cooper brings significant experience and success as a strategic and innovative marketing leader having previously served as Executive Vice President and Chief Growth & Experience Officer at Wingstop Restaurants, the fast-growing, fast-casual chain known for its chicken wings. In addition, Cooper has had executive brand marketing roles at Intercontinental Hotels Group and The Coca-Cola Company. Most recently, he founded and led Forward Vision Strategies, a marketing consulting firm.
Cooper will oversee Target's marketing, creating plans that are guest-centric, culturally relevant, and inclusive to fuel consumer affinity for Target's brand and grow its business. He will lead the strategy and execution of brand, category, and promotions marketing across paid, owned, and shared media, while also overseeing key campaigns such as Holiday.
"Maurice has an incredible passion and curiosity for understanding the consumer, their mindset, and their shifting preferences," said Gomez. "His extensive experience and leadership will make him a great addition to our marketing team as we continue to evolve Target's marketing to be even more closely connected to our guests."
We here at Deli Market News wish Cooper the best of luck in his new role and look forward to seeing the impact that he makes at Target.