A new partnership is brewing in the Lone Star State as H-E-B has announced it will be teaming up with Texas A&M University to announce a new Campus+ grocery delivery service. By introducing this platform at Texas A&M, those who live on campus will be able to receive grocery deliveries through the H-E-B app right at their doorstep.
“H-E-B’s Curbside and Home Delivery is a favorite throughout the state, making shopping on the go more convenient than ever,” said Lacey Dalcour Salas, H-E-B Public Affairs Manager. “By using the My H-E-B app or shopping online, H-E-B’s personal shoppers will hand pick your grocery selections and deliver to you curbside, doorstep, and on campus at your scheduled time.”
The campus delivery option is now available to all Texas A&M students, faculty, and staff on the College Station main and West campuses, according to a press release. Those who live on campus can use H-E-B’s website of the retailer’s app to choose from eight delivery zones and receive grocery orders to their front door for a $5 fee. Additionally, curbside pickup is now free.
“H-E-B is an iconic Texas brand and has been a long-standing partner of Texas A&M University,” said Shane Hinckley, Vice President of Brand Development at Texas A&M. “We’re excited to expand our relationship to include Campus+, which allows us to bring unique services and experiences to the Aggie community, such as campus deliveries.”
H-E-B has been a partner with Texas A&M Athletics since the 2005–06 school year and serves as the “Official Tailgate Headquarters” for football. Since the pandemic interfered with last year’s football season, H-E-B has updated with designation to the “Official Grilling Zone” to meet all of the Aggie fans’ Gameday grilling needs.
This partnership brings together two quintessential Texas names, as H-E-B was started in 1905 when Florence Butt planted the seed of what would become H-E-B in Kerrville, Texas. Since then, H-E-B has grown to more than 400 stores across the state and in 2020 reported over $28 billion in annual sales.
As H-E-B continues to grow its partnership with Texas A&M, will the retailer transition this strategy to other universities across the state? Keep reading Deli Market News for answers.