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Thomas'® Launches Croissant Bread; Ted Swain and Mary Pitone Comments

Thomas'® Launches Croissant Bread; Ted Swain and Mary Pitone Comments

Thursday, October 12th, 2023

Thomas’® has expanded its delicious range of breakfast items with the launch of its new Croissant Bread, a twist on the iconic breakfast favorite. This delightful take on the classic French pastry will be available to consumers in the Northeast at Safeway, Stop & Shop, ShopRite, The Giant Company, Giant Food, Price Chopper, Acme, Shaw’s, Tops, and Big Y.

Ted Swain, Director of Innovation, Thomas’® “What makes Thomas’ Croissant Bread so uniquely good is that it’s made in a croissant-style lamination process resulting in 72 layers in each loaf to get that signature flakiness you expect from a croissant,” commented Ted Swain, Director of Innovation for Thomas’ Breads.

Instead of running out the door every morning, consumers are looking for more ways to sit down, take a moment, and enjoy themselves at the breakfast table. Thomas’ has created another innovative solution for their consumers to do just that.

Thomas’ has expanded its range of breakfast items with the debut of its new Croissant Bread

As noted in the release, Thomas’ Croissant Bread has the flaky, delicate layers of a croissant baked right into a loaf and sliced for convenience, making it easier for consumers to toast and top with butter or other favorite toppings. It’s also made with high-quality ingredients with no high fructose corn syrup and has a suggested retail price of $5.99.

Mary Pitone, Brand Manager, Thomas’®“At Thomas’, we’re always looking for new ways to evolve and create delicious products that will resonate with the ever-changing breakfast needs of our consumers,” said Mary Pitone, Brand Manager. “With a strategic pre-sliced design, our new Croissant Bread is more than just bread, it’s a way to give our fans their mornings back, especially during their busiest days. We are confident that this new product will bring its buttery, flaky goodness into each home, transforming normal breakfast occasions into memorable ones.”

Will you see this item on your shelves and in your toaster? I know I can’t wait until it comes to the West Coast.