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Three Little Pigs Rebrands Entire Product Line and Website; Maha Freij Discloses

Three Little Pigs Rebrands Entire Product Line and Website; Maha Freij Discloses


NEW YORK
Wednesday, November 10th, 2021

The recognizable three little pigs on Le Trois Petits Cochons’ emblem will be sporting a new name as the French specialty purveyor rebrands its entire product line and website. Resplendent with a new logo, the brand’s products will be sold under the Three Little Pigs name.

Maha Freij, President, Three Little Pigs“Our new logo communicates our spirit of joie de vivre to the current consumer, and our goal is pâté in every fridge,” said Maha Freij, President of Three Little Pigs, who has been with the company for over 30 years. “It is a call back to our original logo, and the pigs represent our three founders. It’s a reminder that while we have grown tremendously and look different, to this day, we still manufacture in small batches using the same traditional recipes as when we started in 1975.”

Marking its first redesign in over 25 years, Three Little Pigs is speaking directly to a more modern audience in order to strengthen its presence in the deli aisle and online. The rebrand rolled out earlier this week with a new website and product line with the branding design created by MoxieSozo and the website built by Series8.

According to the release, the new logo is built on the existing brand identity with the same circular shape and three pigs, allowing the characters of the pigs to stand out. It is complemented with a secondary logo and prioritization of the company’s English name.

Le Trois Petits Cochons has rebranded its entire product line and website under the Three Little Pigs name

With Americans primed for charcuterie and protein as never before, but awareness for liver-based spreads like pâté and mousse low, the more playful design will show the less serious side of Three Little Pigs products and how to enjoy them outside of a formal charcuterie board setting.

Just in time for the holidays, the branding and playful messaging have been extended via a website with the goal of driving sales and adapting to demand through a more user-centric and responsive resource across all platforms and devices, a direct response to overwhelming consumer demand for specialty, hard-to-find charcuterie across the United States.

Currently, the new packaging is available with the new sliced Jambon de Paris, a sliced ham that brings Three Little Pigs’ charcuterie-making skills to the lunchmeat category. It is currently available for purchase online and in-store at Whole Foods, Gelson’s Market, AJ’s, Bristol Farms, and other specialty retailers nationwide.

To read more on this rebrand, click here.

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