Growing up near California’s Bay Area, Six Flags Discovery Kingdom was the go-to summer spot. If I close my eyes, I can still see the view from the top of my favorite roller coaster, Medusa, and smell the scent of freshly baked funnel cakes. To add to this already memorable experience for many, Tillamook® Ice Cream has become the Official Scoopable Ice Cream of Six Flags theme and water park locations nationwide.
“We are thrilled with this new opportunity to partner with Six Flags to provide Tillamook Ice Cream to fun-seekers out enjoying the park—it is a tasty treat to make your day at the park even sweeter!” said Preston Simon, Director of Foodservice, Tillamook County Creamery Association. “Tillamook Ice Cream is sure to become a favorite of Six Flags’ fans this summer.”
Tillamook Ice Cream will be available to park guests in eight mouth-watering flavors, including Butter Pecan, Chocolate Chip Cookie Dough, Cookies & Cream, Mint Chocolate Chip, Oregon Strawberry, Rocky Road, and Vanilla Bean, a release explained. Made with rBST-free milk, no artificial flavors or preservatives, and extra cream, Tillamook County Creamery Association (TCCA) takes no shortcuts when making its premium ice cream.
To promote its new partnership with Six Flags, a comprehensive in-park promotional campaign featuring digital signage, menu boards, jumbotron, and Six Flag TV spots will showcase the newly available Tillamook Ice Cream products.
“As we focus on elevating the guest experience, we are excited to partner with Tillamook, a premium growth ice cream brand, to bring quality and variety to our guests,” commented Stephanie Borges, the Global Vice President of Partnerships for Six Flags, in the release.
Bringing the flavors of the theme park home, the same Tillamook Ice Cream varieties are available to consumers in stores.
How will this new partnership boost in-store recognition and sales for Tillamook? Stay tuned to Deli Market News to find out.