Has Trader Joe’s gone full Robb Stark in its determination to head up North after marching South? Although a significant portion of the retailer’s recent expansion has taken place along the East Coast—with stores opening up in New York and New Jersey—it is also looked to expand down South—several stores recently opened in Nashville, Tennessee, and Little Rock, Arkansas.
And now, it would seem that the beloved grocer is taking its business to more Northern climes. According to local news source Milwaukee Business News, this latest store in Brookfield, Wisconsin, will mark the third location for Trader Joe’s in the Badger State. The others are located in Glendale and Madison.
Trader Joe’s is one of those names in grocery that gets the entire industry talking. Whether it be expansion plans or two of its execs answering burning consumer questions, the grocer has the sort of retail clout that keeps tongues wagging.
Will Trader Joe’s continue to act in a Stark-like fashion and take back the North? Deli Market News will continue to report.