The moment news from Trader Joe’s is released, you already know we at Deli Market News are jumping on it. This week, our trade news hearts were content as the beloved grocer made headlines alongside its new partner, plant-based behemoth Impossible Foods.
In its continued quest to stake out new markets for its products, Impossible Foods has claimed another retailer in Trader Joe’s. TJ’s began selling Impossible’s products across its stores earlier this week on July 27.
“We plan to expand our retail presence 50x in 2020 alone and to make the Impossible Burger accessible wherever Americans go grocery shopping,” Impossible Foods’ President, Dennis Woodside, said in a press release emailed to Business Insider. “We’re particularly excited about the launch of Impossible at Trader Joe’s, a beloved institution with die-hard fans and a company known particularly for its great meat, cheese, and wine selection.”
Impossible has already made many lucrative partnerships in the form of Kroger, H-E-B, and Stop & Shop, and even among foodservice giants like Starbucks.
Trader Joe’s is a continuing influence for retailers across the nation, and we can only imagine that this move may position Impossible Foods for even further expansion.
We at Deli Market News will be here around the clock to bring you the latest.