Trader Joe’s is doing its part to make all shoppers feel welcome as it announces a new partnership with Magnusmode. The national chain of neighborhood grocery stores announced a collaboration with MagnusCards™, a free app dedicated to making the world a more accessible place for people with cognitive and intellectual disabilities.
"Creating a positive and inclusive shopping experience is our utmost priority, so we’re thrilled to be able to offer our customers this wonderful tool,” Trader Joe’s National Director, Public Relations Kenya Friend-Daniel said. “It’s a tremendous opportunity to further support our customers and their caregivers.”
According to the release, Trader Joe’s is the first grocery store to partner with the app. The launch occurred just in time for World Autism Day, as well as the commencement of Autism Acceptance Month.
Using digitalized “Card Decks,” the MagnusCards app guides users through tasks and activities that might otherwise feel challenging or overwhelming. As Magnusmode’s very first grocery partner, Trader Joe’s is offering five TJ’s-related Card Decks within the app.
“Grocery stores can be challenging places for individuals with autism, but the basic necessity of buying food and the simple pleasure of selecting what you plan to eat is vital for all people,” said Magnusmode Founder and President Nadia Hamilton. “Trader Joe’s MagnusCards provide support for a critical skill set that everyone needs and a fun experience that everyone deserves.”
Each Deck focuses on a different aspect of the Trader Joe’s shopping experience, allowing consumers to use visual cues and step-by-step instructions (with optional audio enhancement). Examples include “Checking Out Your Items” and “Sensory Experiences in the Store.”
How will retailers continue to further enhance the shopping experience? Deli Market News will keep a pulse on the newswire.
