Fresh, local goat milk makes all the difference.
Fancy food 24/7
TRUFF Reveals New Partnership with Taco Bell®; Rene Pisciotti and Nick Guillen Explain

TRUFF Reveals New Partnership with Taco Bell®; Rene Pisciotti and Nick Guillen Explain


NEWPORT BEACH, CA
Friday, August 20th, 2021

Taco Bell is upping the spice with its latest partnership with TRUFF, the truffle hot sauce brand known for reimagining and elevating pantry staples. The partnership will bring possible new additions to Taco Bell’s menu: the Loaded TRUFF Nacho Fries and the Loaded TRUFF Fries Burrito.

Rene Pisciotti, Executive Chef, Taco Bell"We're always looking for ways to serve up new innovations to our fans, and this partnership with TRUFF takes our beloved Nacho Fries to a new level," remarks Rene Pisciotti, Executive Chef at Taco Bell. "TRUFF is rapidly growing and becoming the go-to, luxury hot sauce line, so it makes total sense for us to join forces and bring the world new spicy creations."

Loaded TRUFF Nacho Fries feature boldly seasoned fries topped with steak, TRUFF Nacho Cheese Sauce, shredded cheddar cheese, tomato and reduced-fat sour cream, a press release explained. The Loaded TRUFF Fries Burrito includes all of the ingredients of the Loaded TRUFF Nacho Fries wrapped in a warm tortilla.

TRUFF has partnered with Taco Bell, bringing about several potential new menu items including Loaded TRUFF Nacho Fries and the Loaded TRUFF Fries Burrito

This partnership with TRUFF is the first time Taco Bell has collaborated with another brand on a new sauce.

Nick Guillen, Co-Founder and Co-Chief Executive Officer, TRUFF"We are constantly inspired by Taco Bell's ability to evolve with pop culture and create conversation-generating experiences, which is why the brand immediately stood out as the perfect partner for our first-ever QSR offering," says Nick Guillen, Co-Founder and Co-Chief Executive Officer at TRUFF. "Together, we've created an unexpected mashup of TRUFF and Taco Bell sauces that is distinctively delicious. We are excited to share this game-changing sauce and elevate the conventions of fast-food."

The Loaded TRUFF Nacho Fries and the Loaded TRUFF Fries Burrito are both currently testing at only one Taco Bell location until August 31, 2021, while supplies last.

Taco Bell's one-restaurant tests are an efficient way for the brand to get a pulse check on how consumers respond to a product before potentially testing it on a larger scale.

Will the Deli Market News team be driving to Newport Beach to give this a try? Perhaps.

Taco BellTRUFF
Topics:


Fresh, local goat milk makes all the difference.Fancy food 24/7

Have a new product, press release or story idea?

Let us know

In This Story


Our pursuit of indulgence knows no limits. Our commitment to flavor is obsessive. We exist at the intersection of pleasure, confidence, flavor, and luxury. Truff is the pinnacle of the heat...

At Taco Bell, we know what it’s like to blaze some trails, kick up some dirt, and take tacos to where they have never been before. We are a brand of firsts and we invite you to join our team....