Taco Bell is upping the spice with its latest partnership with TRUFF, the truffle hot sauce brand known for reimagining and elevating pantry staples. The partnership will bring possible new additions to Taco Bell’s menu: the Loaded TRUFF Nacho Fries and the Loaded TRUFF Fries Burrito.
"We're always looking for ways to serve up new innovations to our fans, and this partnership with TRUFF takes our beloved Nacho Fries to a new level," remarks Rene Pisciotti, Executive Chef at Taco Bell. "TRUFF is rapidly growing and becoming the go-to, luxury hot sauce line, so it makes total sense for us to join forces and bring the world new spicy creations."
Loaded TRUFF Nacho Fries feature boldly seasoned fries topped with steak, TRUFF Nacho Cheese Sauce, shredded cheddar cheese, tomato and reduced-fat sour cream, a press release explained. The Loaded TRUFF Fries Burrito includes all of the ingredients of the Loaded TRUFF Nacho Fries wrapped in a warm tortilla.
This partnership with TRUFF is the first time Taco Bell has collaborated with another brand on a new sauce.
"We are constantly inspired by Taco Bell's ability to evolve with pop culture and create conversation-generating experiences, which is why the brand immediately stood out as the perfect partner for our first-ever QSR offering," says Nick Guillen, Co-Founder and Co-Chief Executive Officer at TRUFF. "Together, we've created an unexpected mashup of TRUFF and Taco Bell sauces that is distinctively delicious. We are excited to share this game-changing sauce and elevate the conventions of fast-food."
The Loaded TRUFF Nacho Fries and the Loaded TRUFF Fries Burrito are both currently testing at only one Taco Bell location until August 31, 2021, while supplies last.
Taco Bell's one-restaurant tests are an efficient way for the brand to get a pulse check on how consumers respond to a product before potentially testing it on a larger scale.
Will the Deli Market News team be driving to Newport Beach to give this a try? Perhaps.