Bolstering buy-side partnerships with the supply-side, United Natural Foods, Inc. has announced the expansion of its partnership with RangeMe. The service streamlines new product discovery between over 200,000 suppliers and retailers.
“Scale and access to the widest assortment of grocery and wellness products are the foundation for being able to best serve customers in today’s e-commerce world,” said Tom Kraus, Vice President of E-Commerce at UNFI. “In combination with our recently launched Community Marketplace, our latest work with RangeMe not only better positions UNFI to support emerging suppliers, but also sets up an expanded universe of discovery where over 15,000 unique customers are able to more easily purchase products that meet the ever-evolving needs of today’s consumer.”
According to a press release, the companies have worked together for the past four years, and this expansion will enhance their ability to help facilitate purchase orders directly on UNFI’s Easy Options platform.
Easy Options serves small-to-medium-sized businesses with flexible order sizes and no frequency requirements, providing the RangeMe suppliers with an additional outlet to promote their products to retail buyers. UNFI suppliers can set up a profile on RangeMe to increase their brand and product visibility to a wider audience of retail buyers, a press release stated.
“This is the latest evolution of our relationship with UNFI, and it’s focused on facilitating the prevailing way that retailers and suppliers want to do business,” said Nicky Jackson, Founder and Chief Executive Officer of RangeMe. “RangeMe empowers nearly 13,000 retail buyers to efficiently discover innovative and emerging products and we’re excited to expand our work with UNFI to bring tremendous opportunity to a broader set of suppliers and retailers across the industry.”
For buyers, RangeMe streamlines the inbound product submission process. Suppliers, on the other hand, are provided the tools to manage their products, market their brand, and build awareness. Furthermore, this platform is now integrated into the ECRM product offering.
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