The plant-based sector is growing so quickly that if you blink you may miss a key development. At the recent Plant Based World Conference & Expo held December 9–10 in New York, unMEAT rolled out a range of products that you won’t want to overlook, including a lineup of burgers, nuggets, sausage, tuna, luncheon, and ground meat to provide consumers with a versatile range of offerings to add to their baskets.
“When we launched unMEAT in the United States market earlier this year, we knew that we had to bring our absolute best to an already competitive landscape,” said Gregory Banzon, Chief Operating Officer, Century Pacific Group, unMEAT’s parent company.
unMEAT is a subsidiary of Century Pacific Group, an established global food brand based in the Philippines, according to a release. This new brand creates products using plant-based ingredients and offers zero cholesterol and trans-fat, while providing a healthy source of protein and fiber. Each product is crafted with simple ingredients such as soy protein, vegetable oil, onion, wheat, salt, vinegar, and soy sauce.
Supporting unMEAT at the conference was Chef Nicole Ponseca, the Founder and Creative Director of New York’s former Maharlika and Jeepney restaurants as well as Miami, Florida’s, Jeepney outpost.
“Having someone like Chef Nicole Ponseca on our team differentiates us from other brands because of her unique creativity, business style, and her ability to relate to customers who enjoy cooking," continued Banzon.
A Filipino chef that is passionate about leading unMEAT into the foodservice and retail sectors in the U.S., Ponseca is also an advisor for the brand. As a partner to Century Pacific Food, she creates signature menu items for restaurants and foodservice professionals, sharing her expertise and talent.
“I’m thrilled to have attended the Plant Based World Conference & Expo alongside the unMEAT team this year and talk about these new products,” commented Ponseca. “The product is made with real plant-based ingredients that we’ve all heard of and probably used in our own kitchens. These products can be served in a variety of ways at your kitchen table from a quick on-the-go snack or an elegant meal for your family.”
Recently launched in the U.S., unMEAT is currently available at Seafood City Supermarkets on the West Coast. Setting itself apart from other brands available in the country, the company’s philosophy is that eating plant-based should not cost more than traditional meat, and therefore offers accessible pricing for its product range.
Having attended the Plant Based World Conference & Expo in the United Kingdom recently as well, unMEAT’s products were well-received by the more than 2,000 attendees.
With its claim staked in the U.S., how will unMEAT further expand its reach in the plant-based sector? Keep clicking on Deli Market News to find out.