Authentic Italian charcuterie is coming to a selection of events here in the United States, boosting visibility for an already popular brand. Veroni is gearing up as the Official Sponsor at the Mubadala Citi DC Open in Washington, DC, and the Cincinnati Open in Ohio, this August, along with its entry into the Pickleball world with the Pickleball Tour in Dallas, Texas, in November.
“This season, our schedule is busier than ever, and our involvement in these sporting events not only boosts our exposure but also strengthens our position as a leading Italian Aperitivo brand,” Emanuela Bigi, Veroni’s Marketing Manager, commented. “In addition to sports sponsorship, we’ve also been actively participating in the American food scene. From the IDDBA and the Summer Fancy Food Show in June, to the recent chic-casual Posh Picnic in Indian Hill, Ohio, we have been consistently showcasing our brand. We are also excited about our upcoming first participation in the Atlanta Food and Wine Festival, a four-day culinary event, and the Pickleball Tour in Dallas, which promises to be another remarkable opportunity for Veroni."
Following a jam-packed August, the supplier will be continuing this strategy in September, when Veroni will be participating in the Atlanta Food and Wine Festival in Georgia for the first time. During the event, the company will be combining its rich heritage with the Italian Aperol Spritz brand to ensure that every visitor enjoys a taste of Italy’s finest, a press release explained.
Shortly after, Veroni will take to the Boston Taste event on November 7. The exclusive culinary event, organized by Boston Magazine, will bring together the city’s best, including VIPs, select media, local tastemakers, and celebrity chefs, the release added.
For more details about each of these upcoming events and Veroni’s participation, click here.
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