Veroni, the leading Italian charcuterie brand in the U.S. since 2021, celebrates its 100th anniversary and returns for its third consecutive year as the Official Italian Charcuterie Partner of the BNP Paribas Open, the largest combined ATP Masters 1000 and WTA 1000 tennis event. From March 2 to March 16, the Indian Wells Tennis Garden will once again welcome players and fans from around the world for an unforgettable experience blending world-class tennis with premium Italian flavors.
Through this sponsorship, Veroni strengthens its presence in the U.S. market by bringing its high-quality, imported Italian charcuterie to one of the most prestigious tennis tournaments. This marks the start of an exciting tennis season for Veroni, as the brand will also sponsor major upcoming sporting events, including top-tier tournaments such as the Internazionali BNL d'Italia in Rome (April 29-May 18) and the Cincinnati Open (August 5-18). For the first time, Veroni will also participate in the US Open (August 24-September 7), where it will host guests in a reserved suite.
“We are thrilled to extend our partnership with the BNP Paribas Open for the third consecutive year,” says Emanuela Bigi, Veroni’s Marketing Manager, in a recent press release. “This sponsorship reflects our continued growth and commitment to sharing the best of Italian tradition with an international audience. As we celebrate a significant milestone in our history, we view this partnership as a perfect synergy between Veroni’s heritage of quality and the excellence of world-class tennis. Our goal is to offer tennis fans not just a taste of authentic Italian flavors, but an experience that embodies our passion for innovation, tradition, and superior craftsmanship.”
A milestone year for the Italian company, celebrating its 100th anniversary—100 years of growth and innovation, fueled by research and development with a constant focus on consumer needs and evolving consumption habits. With an annual growth of 25% in the U.S. market, Veroni continues to invest in a future-proof strategy, offering a diversified product range that perfectly aligns with modern lifestyles. Its commitment to quality, attention to detail, and sustainability mirrors the values of high-performance sports—dedication, excellence, and continuous improvement.
Established in 1925 in Correggio, a small town in the heart of Italy’s Emilia-Romagna region, Veroni has been the leading Italian charcuterie brand in the U.S. since 2021, available in major retail chains nationwide. Since 2016, Veroni has been importing its products to the U.S., with its success rooted in the production of authentic, high-quality Italian charcuterie, bringing the rich tradition of Italian cured meats to American tables. All Veroni’s cured meats are produced in Emilia-Romagna, Italy’s largest food district, renowned for its centuries-old charcuterie-making heritage. Once in the U.S., the products are locally sliced and packaged at Veroni’s facility in New Jersey, ensuring compliance with the highest food safety standards.
