Who's ready for some pickleball?! The Association of Pickleball Players (APP) is gearing up for the anticipated APP Tour, and Volpi Foods has joined the organization's sponsorship portfolio as its Official Meat Snack and Charcuterie partner.
"Joining forces with the Association of Pickleball Players is an exciting opportunity for Volpi Foods," said Lorenza Pasetti, Chief Executive Officer of Volpi Foods. "We're thrilled to introduce our delicious, hand-crafted products to fans of this growing sport."
Through this collaboration with APP, Volpi will be immersed into the APP Tour with in-venue branding and visibility, including signage, on-site activation spaces, and social media promotion. The brand will also be included in APP Tour broadcast productions, spanning coverage on ESPN2 and CBS Sports Network in addition to live stream coverage on ESPN+ and APPTV, a press release explained.
During the APP Tour events, fans will be able to sample a variety of Volpi products, including the company's growing line of snack products: Roltini Singles and Salame Stix.
"We are delighted to welcome Volpi to the APP family,” commented APP Chief Revenue Officer Ryan McSpadden. "We admire the company's values and commitment to quality as a family-owned business for over a century, and Volpi's meat products are a welcome addition to our food offering at the APP Tour."
Volpi Foods boasts a lineup that delivers quality charcuterie to consumers throughout the United States, packaging its award-winning products through its Raised Responsibly™ program and Eco-Pack™ initiative.
How will the brand continue to up its visibility among consumers? Keep clicking on DMN to find out.