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Walmart Launches ‘Built for Better’ Platform to Help Customers Shop With Purpose; Jane Ewing Illustrates

Walmart Launches ‘Built for Better’ Platform to Help Customers Shop With Purpose; Jane Ewing Illustrates


BENTONVILLE, AR
Thursday, September 23rd, 2021

As shoppers continue to go in search of products that are both good for them and good for the planet, Walmart is making it easier than ever for its loyal customers to find what they seek. The retailer has launched a new Built for Better platform, which is an online shopping experience featuring products that meet better-for-you (and the planet) criteria.

Jane Ewing, Senior Vice President, Sustainability, Walmart“For many of our customers, living better means shopping intentionally and prioritizing brands and products that align with the things that matter to them, whether it be healthy foods, clean living, or sustainability,” Jane Ewing, Senior Vice President, Sustainability, said. “As we continue to expand our assortment, we too are intentional about ensuring customers have access to these brands and products at everyday low prices. But we know shopping with purpose often takes extra time. It requires researching products and reading labels, all of which can be overwhelming for our busy customers.”

According to a release from the company, the platform highlights two areas of focus: Built Better For You and Built Better For the Planet. Different icons for each area of focus will communicate to consumers which products meet their desires. These will be included across the fresh produce category, featuring over 30 different sustainability standards.

A methodology page is also available for shoppers who put mind over matter. The company release stated, however, that Walmart’s sustainability efforts do not end there.

Walmart has launched a new Built for Better platform, an online shopping experience featuring products that meet better-for-you and better-for-the-planet criteria

“This announcement is just one component of Walmart’s greater sustainability strategy and our commitment to become a regenerative company—one dedicated to placing nature and humanity at the center of our business practices,” said Jane Ewing. “Our efforts prioritize people and the planet by aiming to source responsibly, eliminate waste and emissions, sell sustainable products, and protect and restore nature.”

It sounds to me like even more announcements may be in store. To be sure you are up to date on the latest, keep clicking back to Deli Market News.

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