Though online grocery solutions have been in the works over the past couple of years, Walmart and other big-name grocers are rolling out "pick-up only" brick-and-mortar formats at an increasing speed in light of social distancing protocols. Announced in a statement from Janey Whiteside, Executive Vice President and Chief Customer Officer, Walmart is honing in on two online grocery initiatives during this time.
“We’re in unprecedented times. The way we’re all living and shopping is changing. We know customers want and need to be served differently. And, we’re moving quickly to adapt to those changing needs. It’s one way we can help to add some stability to our customers’ lives,” explained Whiteside. “We’re adapting by offering customers no-contact services for payment, pickup, and delivery options. By doing this, we’re adding another layer of safety for our customers and associates.”
The two strategies Walmart is implementing include a no-contact payment strategy and a new no-contact pickup and delivery initiative.
The no-contact payment strategy allows customers to check out with absolutely no contact at the registers. To do so, the retailer is launching Walmart Pay on the Walmart app. Now, all customers who have a smartphone can simply scan a QR code and Walmart Pay is synced, allowing customers to pay completely free of contact.
The no-contact pickup and delivery initiative is being implemented in response to the overwhelming need for similar services in the last number of weeks, Walmart is now adding even more safety measures. Pickup customers can simply open their trunk and associates will load their groceries in. And for delivery, drivers have been asked to simply leave the order on customers’ doorsteps.
Whiteside concluded her statement by expressing that customers and communities are relying on grocers now more than ever, and Walmart is doing all that it can to do its part.
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