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Walmart Trialing Text to Shop Experience; Dominique Essig Discusses

Walmart Trialing Text to Shop Experience; Dominique Essig Discusses

Friday, October 15th, 2021

Nowadays, we can do so much from our phones. Already, shoppers are ordering their groceries online through apps and websites, but what about texting? Short Message Service, or SMS, has become such a daily activity for many of us, and now, Walmart is making this handy service even more useful as it trials a new retail experience—Walmart Text to Shop. Through the service, shoppers will be able to text their grocery lists to the retail chain store and simply pick them up when they are ready.

Dominique Essig, Vice President of Conversational Commerce, Walmart“I’m excited to say that Store N°8 and Walmart’s Global Tech team are currently testing a beta experience—Walmart Text to Shop—with customers in select areas,” said Dominique Essig, Vice President of Conversational Commerce, Store N°8, in a blog post. “We’re learning a lot about when and how customers prefer a conversational experience, and we look forward to making this more widely available in the future.”

Walmart has been offering voice shopping for many years, but text shopping will take the service to a new level. According to the post, the new texting service will be personalized for each consumer, using shopper preferences to save them time when it comes to making choices by giving them what they like best.

Walmart recently started trialing a new retail experience, Walmart Text to Shop, which allows shoppers to text their grocery lists to a retail location and pick up when it’s ready

Additionally, Walmart Text to Shop will give consumers the opportunity to shop no matter where they are, communicating naturally through the service.

“The advantage of conversational commerce is that customers can communicate with Walmart the way they communicate with friends and family. Easy, convenient—no need to learn how to use a new platform,” added Essig. “Let’s face it, we’ll never stop trying to do a million things at once. Our hope is that conversational commerce can help ease the stress of the never-ending to-do list.”

What innovation with our industry think up next? Deli Market News will stay on the retail trail.