Wegmans’ strategic move to the New York market rocked the industry back in October, and the retailer continues to build upon that record-breaking sale streak. (Its sales were through the roof on opening day.) Four months after the Brooklyn store opened its doors, Wegmans is now offering grocery delivery to Manhattan residents with the help of the delivery provider, Instacart.
“In partnership with Instacart, we’ve seen tremendous growth and success with our online grocery shopping and delivery services,” Erica Tickle, Wegmans’ Director of E-Commerce, remarked. “It represents a growing percentage of our sales, and with larger delivery radiuses, we’re able to reach more customers in New York, and other markets where traffic and transportation prohibit customers from coming to us.”
With the expanded radius, delivery is now available to all Manhattan zip codes, according to a press release.
“Expanding delivery into Manhattan has been on our radar since opening our Brooklyn store,” said Erica Tickle, Director of E-Commerce. “We’ve heard from customers this would make life easier for them, and with major investments in e-commerce like our new website and app, the timing couldn’t be better to make ordering favorite Wegmans brand products and fresh foods available for delivery to Manhattan.”
With delivery orders being fulfilled by the new Brooklyn store, customers can also shop online on the Wegmans website or the Instacart app. For delivery, Wegmans adds a price increase to items ordered to cover the cost of Instacart shopping services.
“By expanding our partnership to enable delivery from the Wegmans Brooklyn location into Manhattan, we’re giving New Yorkers a convenient, new way to get the groceries and household essentials they need from the grocer they love,” said Andrew Nodes, Vice President of Retail at Instacart. “The Brooklyn store opening was a big moment for New Yorkers, especially to those who have been shopping at Wegmans outside of the city for generations. At Instacart, we’re proud to offer busy people and families a new way to get their Wegmans store favorites, delivered directly to their door across New York City.”
Where will the Wegmans-Instacart team-up touch down next? Deli Market News will continue to follow along with the latest in retail news.