When an iconic snacking brand gains a distinct new look, you can bet Deli Market News is eager to report on the overarching strategy. Wonderful® Pistachios is revamping its wide range of In-Shell and No Shells pistachios varieties with the introduction of a brand-new packaging design.
“Our revitalized packaging puts the brand front and center like never before,” shared Diana Salsa, Vice President of Marketing. “The updated packaging not only highlights our commitment to quality and health but also celebrates the unique snacking experience that only Wonderful Pistachios can provide.”
Wonderful Pistachios is rolling out updates to its already iconic In-Shell products in Q4 2024, with the rollout for its No Shells refresh following in Q1 2025. The packaging includes a variety of updated features, emphasizing premium quality with a larger depiction of the word “Wonderful” and a fun “Get Crackin'” callout that reminds consumers of the joy that comes with eating pistachios.
The fresh new look directly emphasizes the brand’s commitment to quality, nutrition, and fun. As a press release noted, the updated packaging for In-Shell products showcases the Wonderful Pistachios brand logo more prominently, while the addition of a new “Protein Power” logo reinforces the health benefits of pistachios. The bag also features a new QR code that provides easy access to more information to ensure consumers can stay up to date with Wonderful Pistachios products.
The brand’s In-Shell No Salt and Lightly Salted varieties are getting a new look to align with the color palette of the No Shells line, providing a cohesive experience for shoppers. Along with these visual changes, the “No Salt” variety will now be called “Unsalted” with a white packaging design, and Lightly Salted bags will transition from pale yellow to a calming blue and match their No Shells counterparts.
As for the No Shells line, the famed “Wonderful” logo on the front of No Shells packaging will be featured in black instead of white to stand out better on-shelf, with a “Get Crackin'” message on the back of every bag to maintain consistency with the In-Shell lineup.
We can’t wait to spot these eye-catching varieties on shelves! For more industry news, stay tuned to DMN.
