belVita is launching a new marketing campaign to encourage consumers to celebrate their mornings with the company’s crunchy Breakfast Biscuits. The “#MorningWin – Steady Energy, All Morning Long” campaign includes national television and radio spots, branded content partnerships, and a social media program. Consumers who share their “morning wins” with belVita’s Twitter will receive personalized tweets, certificates, videos, and virtual or real trophies. Scott Marcus, Senior Brand Manager at Mondelez International, says quote, “Our #MorningWin campaign encourages consumers to share how they use the steady energy from crunchy belVita Breakfast Biscuits to achieve their morning wins through a variety of fun rewards and recognition-driven communications.”
