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California Lavash's All Natural Flatbread

Gilroy, CA Welcome to this episode of Behind the Counter. Lilea Eshoo, Marketing Director, California Lavash, joins DeliMarketTV to discuss the company's all-natural flatbreads. The company has been making all-natural flatbreads for twenty years. California Lavash was initially only in foodservice, offering an array of sizes and specializing in custom sizes. Three years ago the company launched a retail line of authentic, all-natural flatbreads. The company makes seven different varieties of Lavash. Four flatbreads offering include the Original, Wholegrain, Spinach Wrap, and Pizza Lavash. The company also offers three authentic Middle Eastern flatbreads that are hand stretched and include the Noor Thin Bread in Whole Grain and Original and a Sangak which is a smoky flavored bread with sesame seeds on top. All items are authentic, natural and created from centuries old recipes that California Lavash has brought to the mainstream market. The word "Lavash" itself means "to cover or wrap around." Lavash flatbreads can be eaten for breakfast, lunch and dinner. The item can contain meals along with being used within meals or included in dessert recipes or other culinary creations. California Lavash can be found in Whole Foods, Safeway, Raley's, Nob Hill, Fresh & Easy, Save Mart, Harmons and a handful of other retailers. California Lavash