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Chobani Launches Simply 100 Greek Yogurt

Chobani is paving the way in dairy product innovations with the launch of Simply 100™ Greek Yogurt. As the first and only 100-calorie authentic strained Greek Yogurt, the company is ensuring that calorie-conscious shoppers now have a new, healthy option for snacking. This all-natural yogurt is available in Blueberry, Strawberry, Pineapple, Peach, Black Cherry, and Vanilla, all made without artificial sweeteners. With the launch of this product, Chobani expects to accelerate its growth in 2014. Hamdi Ulukaya, Founder and CEO, states, “Until now, consumers looking for a 100-calorie Greek Yogurt with natural ingredients haven’t had an option. For us, it’s about being best to market – and we think the time we’ve spent perfecting Chobani Simply 100 has resulted in a product worth the wait.”