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DCI Cheese, Roth Cheese


DCI Cheese Company is welcoming 2013 with its "It’s Not You, It’s Brie,” promotion. The contest sponsored by Joan of Arc, the company’s line of French cheeses, presents daily prize winners with a $50 Restaurant.com gift card from January 1 through February 28. Shelf talkers with tear pads featuring a coupon for Joan of Arc cheeses can be found in participating retailers. Consumers can connect directly to JoanOfArcBrie.com via the promotional display’s QR codes to access the online entry form and product coupon as well as recipes and wine pairings. Roth Cheese is kicking off the New Year with the introduction of a full line of American original and international style cheeses presented in new packaging. The brand will be launched with a wide variety including Buttermilk Blue®, GranQueso®, Van Gogh® Gouda and several flavors of Havarti. Guido Kaelin, Vice President of Marketing, states, “The new Roth brand celebrates our Wisconsin roots and encourages shoppers to explore new flavors and varieties of specialty cheese."
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