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Krafts Foods, Almondina

Kraft Foods Group is launching its new integrated marketing campaign this month for CRACKER BARREL cheese. The campaign comes after CRACKER BARREL Age Reserve cheddar cheese was awarded with a Gold Medal at the 2012 World Champion Cheese Contest. The campaign includes television, print, partnerships ,and in-store elements that highlight the nature of the product. Gwen Gray, Senior Director, says, "As the makers of CRACKER BARREL cheese, we have tirelessly pursued the perfection of cheddar for nearly 60 years. The CRACKER BARREL brand is synonymous with rich, full flavor and we are thrilled to now be gaining global recognition for our achievements." Almondina is picking up momentum on its newest products offered coast-to-coast. The company recently launched its Yogurt Dipped Almondina Brantreats and its Milk Chocolate Almondina Delights. In addition, the Chocolate Dipped Original®, dipped in the finest, dark chocolate, which was previously offered only certain times of the year is now available 365 days a year. Owner Yuval Zaliouk, tells DeliMarketTV, "I am proud to say that after twenty years we can offer our Almondina cookies in all 50 States and several foreign countries. Our mission is to put a delicious, healthful, cookie on every table."