Quiznos has made steps to consolidate its operations and marketing under two newly created global positions.
The company has appointed George Jeffrey as its Global Chief Operating Officer and Susan Lintonsmith as its Global Chief Marketing Officer, according to a press release.
Doug Pendergast, Quiznos President and CEO, gave his utmost confidence in Jeffrey and Lintonsmith.
“Susan and George bring the tenacity and capabilities necessary to align global efforts and return Quiznos to its rightful place as the leader in the premium hot sandwich category,” said Pendergast.
Jeffrey, former COO of Quiznos Canada since 2009, has been responsible for expanding and overhauling the company’s international operations.
Lintonsmith was previously named as the company’s U.S. Chief Marketing Officer in 2012. She has since overseen the company’s digital and social media efforts, as well as improvement to its U.S. menu.
Quiznos said in a statement that consolidating global leadership allows the sandwich chain to improve customer service, increase profitability, and drive sales growth.