Trader Joe’s may have suspended its online delivery services in the Big Apple this January, but the Monrovia, California-based retailer has hardly ceded its spot as one of the city’s preeminent grocers. A New York Post report suggests that Trader Joe’s bay be rethinking its approach to the city with a new flagship store, “a giant…store in the Park Imperial condo building at Broadway and West 55th Street.”
The New York Post’s report, entitled “Trader Joe’s looks to surprise Whole Foods with massive Midtown lease,” details plans for a new store in close proximity to Whole Foods’ own Time Warner Center location.
“We are very interested in the Broadway location, but that is all of the information there is to share or confirm at this time,” Kenya Friend-Daniel, National Director, Public Relations, told the New York Post.
According to the New York Post’s source, though, “the deal is done.”
“They’re keeping it secret because they want to take…Whole Foods by surprise,” that source told the New York Post. The source also noted that, though the Park Imperial advertised a 12,000-square-foot space, the Trader Joe’s store is expected to be much larger—enveloping the seven-story parking structure next door on West 55th Street.
“They had to explain to garage users why they were losing their garage,” a source told the news source. “But everyone involved had to sign a tough nondisclosure agreement.”
Deli Market News will continue to report with more details as they emerge.