A member of the H-E-B family will be taking a newly-created executive role the company noted. Jag Bath, the current CEO of H-E-B subsidiary Favor Delivery, has been appointed as the parent company’s Chief Digital Officer.
"I'm excited to take on this new role as we accelerate H-E-B's efforts to become the digital industry leader in Texas," Bath said in a company press release. "The investment we are making is reflective of the importance of building out new digital products and services to complement H-E-B's world-class brick-and-mortar stores."
In his new role, Bath will oversee all of the company's digital products and services, making him an important part of H-E-B’s continued efforts to rapidly expand its omnichannel offerings across the Lone Star State. Bath will report to H-E-B Chief Operating Officer Martin Otto as both CEO of Favor Delivery and Chief Digital Officer of H-E-B.
"Jag is a leading national figure in the digital space and this appointment reflects the central importance of building out H-E-B's omnichannel service to meet customers' evolving needs and expectations," Otto said. "Our primary goal is to enable our customers to shop, pay for, and receive their products in whatever way they choose—all while delivering an exceptional customer experience."
Prior to Bath’s role as CEO of Favor Delivery, he was most recently the Senior Vice President of Product at RetailMeNot, Inc. Bath also previously held several executive positions at the luxury retailer Gilt Groupe, including Vice President of Strategy and New Business, Vice President of Product Management and Engineering, and Acting CIO. Before his time at Gilt Groupe, Bath was the Director of Global Business Development at WeightWatchers.com.
This news is the latest in a series of announcements, strategic investments in technology, and partnerships that H-E-B has forged to enhance its digital offerings in Texas, the company said. In addition to Favor, these include HEBtoyou Delivery and H-E-B Curbside, which is available in over 100 locations and is on track to reach 200 locations in 2018.
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